Fernando's Kaffee is rooted in the time-honored tradition of the bohemian coffeehouse, a sanctuary where non-conformists and other irreverent types gather and engage in lively debate under the invigorating smell of freshly roasting coffee. Amidst the swirling smoke of crackling coffee seeds a magical transformation occurs, uniting people who may not agree on anything but the importance of quality coffee . . . which lingers when the smoke clears. As coffee brews, so do dreams and ideas, fueling revolutions--not just industrial--but ideological as well. And what could be more revolutionary along the coffee supply chain than for everybody to profit? Therefore, instead of adding to the coffee cacophony over what constitutes "fairness in trade" we wield our "SmarTrade" sword to slash the proverbial "Gordian Knot" and, provide:
Quality, quality, quality (our mantra)
Products with as much added value as possible. An interactive network between the farmers, Fernando's alchemists, UPS, and you
100 % traceability since day one between the farmer and you. Decommoditization of quality coffee (death to crappy coffee!)
"SmarTrade" marketing brings back to the country considerably more money than conventional trade or so-called "fairness in trade", improves the farmers' bargaining position, and in turn, betters both their communities and Guatemala.